I recently met a woman known as "Mustard Girl". (She is the creator and CEO of "Mustard Girl" Mustard, thus the name.) Her real name is Jennifer Connor, and we were having lunch recently, and she was sharing a story about how she started her company. See, she used to frequent a burger stand in Madison Wisconsin where she went to college, and she loved the mustard that the man made by hand. She would crave it, and go out of her way just to get the stuff slathered on another burger.